Posted on January 7, 2013 with 1 note.

How can you conclusively demonstrate the return on your social media investment? Research performed for The Social Customer Engagement Index 2012 revealed that two of the biggest obstacles in engaging with customers on social networks were management buy-in (31%) and determining ROI (28%) – and of course, management is more likely to buy in if the payoff is clear.

Source: sowhatsocial.com
sowhatsocial.com
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